More is better when looking for marketing leads.

The trick to finding the best source for marketing leads is to identify a good
data supplier.

Look for an experienced company with access to a range of marketing lead sources. The more sources your data vendor knows, the better chance you have to find the right blend of records to meet your direct marketing needs. You also want to be sure your data partner has a good history in the direct marketing industry. Are they members of the Direct Marketing Association? Do they have experience in your specific segment? Can they provide examples of marketing lead programs they have proposed and the resulting outcomes? Don?t forget to ask about marketing lead hygiene.

Typically pulling one list isn?t enough. Be sure your data vendor provides best-in-class data hygiene solutions to help you acquire correct addresses and improve mail deliverability. Standard programs include NCOA (National Change of Address), DSF (Delivery Sequence File) and CASS (zip) (Coding Accuracy Support System).

The few minutes you take to confirm your data supplier?s services and credentials will be well worth it. Even the best direct mailing programs and the best offers won?t generate marketing leads if the mailing addresses are incorrect! AccuData Integrated Marketing and AccuLeads.com offer the following databases:

Call 800.732.3440 or click here,
for a FREE Data Consultation.